PROJECTS

ONLINE

Exceptional quality social media campaigns are at the heart of a successful digital marketing strategy. Involving hyperrealistic cakes as part of a campaign has shown, through the viral nature of the #REALORCAKE hashtag and it’s increasing digital following, to be a path that delivers high engagement for businesses and their online communities.

Hyperrealistic cake content can powerfully reinforce the fun quality of a brand: They offer in-house marketeers a novel, interactive project opportunity. In the case of marketing agencies, hyperrealistic cakes offer captivating ideas to pitch to clients, and have proven effective in both winning new business and reinvigorating existing B2B relationships.

OFFLINE

Events bring an opportunity for brands to create interactive environments for customers, encouraging education of their products or services. By creating real environments with real people, brands can guide customers to engage with their products or services more frequently, in a more human way, and increase the overall commitment from their communities. As the landscape for events becomes ever saturated, novel ways of engaging audiences (and leaning into the multi-sensory nature that they offer) is crucial.

Why not have your product transformed into cake, fool your community, and make a lasting impression (that doesn’t involve repetitive slideshows or branded pens…).